Our production team continually enjoys the literary translation and transcreation process of youth literature and educational materials for children. “The Brushies” is a book package rendered by Babel Linguistics into a variety of foreign languages and alphabets. The French, Italian, Russian, Spanish, Japanese, Korean, and Chinese books and products were published and released to the marketplace throughout the US, in European cities, Canada, and Southeast Asia, where the original product has been widely sold. Other languages in process are Polish, German, Danish, Dutch, and Norwegian.
Babel’s linguists have balanced challenges and solutions to successfully rhyme the interactive content of this book to ensure functionality. The Brushies is not just a book for reading, but also the world’s first finger puppet toothbrush. Each character in the book is a puppet toothbrush represented by an animal with a name. So our work also involved name adaptations for each version. This project certainly proves that the art of translation is far from being a mechanical mapping practice from one language to another.
The Brushies are cute silicone finger puppets that double as toothbrushes, helping parents to turn the act of brushing kids’ teeth into a fun game rather than a challenging chore. Check out The Brushies, and shop them with the book also on Amazon. Available as well in some larger chain stores, like Nordstrom. International sales for the Brushies now handled by the Babiators.
More about our projects in featured work.