Babel Linguistics has rendered the Spanish copywriting and subtitles for a national broadcast consumer awareness campaign with actor Morgan Freeman. The television spots are running nationally on major networks and cable channels through October of this year.
A radio and digital ad campaign (in Spanish language as well) will be complementing these TV ads during the next few years as part of ongoing efforts to reach over 41 million vehicle owners in America who have been affected by the Takata airbag recall, and spread the word that a part inside the defective airbags can explode, causing serious injury or even death.