Branding campaign – Healthcare

In partnership with key advertising and graphic identity strategists, the Babel crew created a brand new identity in Spanish language for a Ventura County Behavioral Health’s initiative aimed at providing outpatient mental health services to the Hispanic community, including adults 18 to 65 at clinics located throughout the county of Ventura in California. During this creative process, naming the campaign to match the concept of wellness from the original English was one of the first tasks that led to a new logo.

SERVICES PROVIDED: naming; website localization, creating of Spanish copywriting guidelines to write new content; translation and adaptation of photo-novellas; marketing ancillaries; subtitles for TV spots; radio script adaptations within time code; re-creating social media ads