Regarded by many as one of the top four international book fairs in the world, the BIBF is increasingly attended by US companies. English language materials continue to be an important market for the Chinese and their interest in American books remain strong especially in children’s, STM and adult award-winning and best seller titles that have a popular appeal. Such is the case of a large batch of titles and book content our team prepared in Simplified Chinese language for the USA’s presence in this fair on behalf of several university publishers.