In partnership with key advertising and graphic identity strategists, the Babel crew created a brand new identity in Spanish language for a network agency that provides outpatient mental health services to the Hispanic community, including adults 18 to 65 at clinics located throughout the county of Ventura in California. This work included naming, Spanish copywriting guidelines to write new content, translation/adaptation of photo-novellas and marketing ancillaries, subtitles for TV spots, radio script adaptations within time codes, re-creating social media ads, and the localization of an entirely new web site with ongoing updates.
During this creative process, finding a Spanish name for the VCBH’s campaign that would match the concept of wellness in the original English [“Wellness Everyday”] was one of the most exciting initial tasks for us. We named this campaign “Salud Siempre”, thereby leading to the Spanish logotype, website identity, and domain name to mirror the new web pages. Check out the new VCBH website in English and in Spanish*. *Not all the Spanish content is hereafter provided by our team as the website often inputs automatic updates that may not translate adequately.
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