Idea Engineering of Santa Barbara is in partnership with Babel Linguistics for the development of Ventura County Behavioral Health’s new image to serve the Spanish-speaking community in this area. For the past three years Babel Linguistics partnered with IE for the creation of a new identity in Spanish language for Ventura County Behavioral Health, a network agency that provides outpatient mental health services to adults 18 to 65 at clinics located throughout the county of Ventura in California. Our work has included naming, Spanish copywriting guidelines to write new content, translation/adaptation of photo-novellas and marketing ancillaries, subtitles for TV spots, radio script adaptations within timing, proofreading, copyediting, and the localization of an entirely new web site. During this creative process, finding a name for the VCBH’s campaign that worked equally well in English (“Wellness Everyday”) and Spanish, to match the concept of wellness, was one of the most exciting initial tasks for us. After much brainstorming and research, we came up with “Salud Siempre” for the naming of this campaign, including logo and website identities in Spanish language. This large project is ongoing. To check out the new VCBH website in English, visit www.wellnesseveryday.org or go to www.saludsiemprevc.org/es for Spanish.